Creel Printing: Printing’s Future Is Now

Focus on Quality

"One of the things that made Creel Printing and Digital Lizard such a good fit is the fact that Creel is in the quality space," notes Bill Wieners, vice president, digital solutions, and the president of Digital Lizard at the time of the acquisition.

“After the real estate business tanked, we went out and developed a unique offering in the digital space, and we went heavily after the print-on-demand (POD) market, specifically from a digital perspective. A lot of the POD providers focus around the gang run mentality. We wanted to focus on one-off orders with very high levels of print quality. We’re probably one of the larger POD providers today that is all-digital.”