DIGITAL Digest

Last month, the group held its eighth conference in the series. The meeting began with a tour of direct marketing colossus DME, in Daytona Beach, FL. The 11-acre DME campus boasts inbound and outbound call centers, a video studio and several digital presses—providing clients with complete integrated marketing campaigns. As DME Vice President of Creative Strategies Alin Jacobs told the group: “DME is not a printer that does direct mail. It is a direct marketer that happens to do printing.”