DIGITAL Digest

Zarik Megerdichian, president of Web-to-print trade printing specialist 4Over Inc., told the group how his company took a database concept and developed it into a highly automated operation relying entirely on brokers and print distributors rather than a captive sales force.

Presenters at the 2007 meeting seldom spoke of prepress, pressroom and bindery functions, clearly demonstrating that the industry—or at least part of it—is taking a much more holistic view of business. Many of the companies represented on the panels and in the audience could hardly be termed printers; instead, like DME, they run other businesses that happen to print. Those seeing themselves only as printers should take note.