Latest M4D Research Reports Released

SEWICKLEY, PA—The Digital Printing Council of the Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) has released the second set of reports from the Marketing 4 Digital (M4D) research project.

The latest set of reports provides digital and conventional printers with information on selling their services to 24 specific vertical market segments.

This set focuses on the following vertical industries: gas and electric (utilities), hotel (hospitality and tourism), office supplies/home improvement (retail trade), banks (financial services), investment companies (financial services), travel agencies (hospitality and tourism), telecom (utilities) and professional services (legal, accounting).