Leanin' Tree -- Lassoing New Offerings

An American tradition for more than half a century, Leanin' Tree Inc. is the world's largest publisher of Western, wildlife and other regional-interest greeting cards. The company is known for its unique fine art designs, as well as the high quality of its products.

It has also distinguished itself as an innovative marketer, able to respond to changes in a highly competitive business environment. Over the years as trends evolved, products were transformed with processes from diecutting to foil stamping to the use of glitter and a host of other graphic embellishments. Among the most recent examples of Leanin' Tree's marketing savvy is the roll out of its new Boxvelope boxed-card assortment packs.