Leanin' Tree -- Lassoing New Offerings

"We knew that this product was going to take off with our wholesale customers," says Mike Bognar, Leanin' Tree's postpress production manager, of the company's new 20-card assortment packs available in 16 distinctive themes. "We also knew that our existing collating capability—designed for handling much smaller assorted-card packs—would be inadequate to handle this particular product line."