Leanin' Tree -- Lassoing New Offerings

In 1949, Leanin' Tree offered four Western Christmas card designs. Today, the company markets more than 3,000 designs for everyday occasions and major holidays in Western and wildlife themes, while also marketing contemporary and Christian card lines. Though the company originally began selling Christmas cards by direct mail, Leanin' Tree now focuses primarily on wholesaling to small independent retailers. Presently, the company ships more than 20 million cards annually.