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It's not a small problem at all. It's a question that goes to the heart of our business. If we don't think clearly about it, we'll measure the wrong things and make some stupid decisions. History is full of such blunders. We'll find ourselves piling up cost drivers to help price jobs we bid, but don't get. We'll increase the spurious cost feedback loop and, as a consequence, we'll have to let some trained people go in order to compensate for lost work!
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