Lehigh Plans Growth For a Second 75 Years

With these goals in mind, Paul Palmer, a longtime associate, rejoined him at Lehigh as president of Lehigh Cadillac Direct.

"Paul's primary mission is to drive the creation and implementation of an aggressive growth strategy and new business development for the Lehigh Cadillac Direct Div.," says Frick. "We're determined to become an increasingly prominent provider in the robust direct marketing sector."