Lesser Known Sales Obstacles –Farquharson/Tedesco
Once upon a time, customers were yours to lose. These days, you're as good as the last job you shipped in. If you knew that you were at risk of losing one or more of your existing customers, wouldn't you sell differently?
Well, Sparky, Bill and TJ are here to deliver the bad news: Rebuilding your business is a long and arduous process. While it is not 100 percent avoidable, you can limit your exposure by staying ahead of the customer, anticipating their needs and, most of all, never, ever take even a single order for granted.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
