Lesser Known Sales Obstacles –Farquharson/Tedesco
Selling the customer on the idea that he/she is at fault—A customer calls with bad news: A critical job she just received was printed incorrectly. Naturally, she is furious and ping-pongs between demands and accusations. Resisting the urge to defend yourself, you promise to do a forensic study and find out what happened. Studying the situation, you quickly learn that the error was not on your shoulders.You printed to the exact specifications that the client signed off on. Now comes the hard part: Telling her that. Gulp.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
