Lesser Known Sales Obstacles –Farquharson/Tedesco
Handling this challenge delicately is all about allowing the customer to save face. The desired outcome in any job-gone-bad situation is to come out of it better off than if the problem never happen in the first place. Careful thought should go into not just your response, but the handling of the real problem: The fact that the customer still needs the job and now has to pay for it again.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
