Lesser Known Sales Obstacles –Farquharson/Tedesco
There is a time and a place for e-mail and the telephone. But, bad news is best delivered in person and with a wing man. Come up with options, put on your big boy/girl pants and go see the customer. Oh, and bring the proofs. Any concessions you choose to make on the reprint are up to you.
But remember: If you give something, you should try to get something in return. Ponder that last sentence before the meeting.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
