Lesser Known Sales Obstacles –Farquharson/Tedesco
A common lie we tell ourselves is that we don't have time because we're too busy handling existing accounts, and that's important too, right? Yes, it is. For this reason, "selling when you don't need the business" is our number two lesser-known sales challenge.
Landing the Big Fish—There are two ways to grow your print sales. First, you can sell a lot of orders. Second, you can land the Big Fish. Those are the ones that place orders that equal 10 or 20 smaller ones. It doesn't take a pair of Printing Impressions columnists to tell you that. The challenge comes in reeling them in.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
