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When I think about the great print salespeople I know, they all begin and end with integrity. They may not have been that slick or articulate, but they reeked of honesty. If they tell you something is going to happen, then you can take it to the bank.
I'll just reinforce that point with a few more quotes I made up on the spot. Honesty is the best policy. No pleasure is comparable to the standing upon the vantage-ground of truth. The lie was dead and damned, and truth stood up instead. Tis strange, but true; for truth is always strange, stranger than fiction.
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