Mission Not Impossible -- DeWese

Our PI research team tells us that 78 percent of my readers are smart enough to see the relevance of these improbable situations to their jobs in print sales. If you are among these smart readers, you can stop reading and go write up one of the many orders stacked on your desk.

Are you among the 22 percent who are dumb enough to have said, “How the hell does this stuff about Madoff, Obama, the NFL and the economy relate to my lack of print sales success?” Madoff’s clients were victimized and lost it all because they lacked vigilance. Bernie Madoff looked good and was well-spoken, and he faithfully sent monthly statements that reported 10 percent profits.