Mission Not Impossible -- DeWese

That same lack of vigilance can lead to the loss of a big account. You are enjoying strong margins. The work just keeps coming in, and you hardly have to see the customer. You rarely ask the client about his level of satisfaction with your service and your quality.

Then BAM! It’s gone. You lost your biggest account. Maybe it was your only account. That major account was so good that you never prospected. There was nothing else in the pipeline.