Lessons in Public Relations for Printers by Cary Sherburne

ONE OF the most neglected, yet cost-effective, ways to market yourself is public relations. According to the Public Relations Society of America (PRSA) definition of public relations, “Public relations helps an organization and its publics adapt mutually to each other.”

In your business, you have several “publics” that PR activities will help you address, including:

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Lessons in Public Relations —Sherburne