Lessons in Public Relations —Sherburne

Typically, companies think about public relations as a way to attract new customers—and it is. If your name and message are out there, it may generate calls from potential buyers or, at a minimum, make it easier for your sales force to get appointments. If you’ve had an exciting event that generated news coverage for you, make sure that coverage is featured prominently on your Website, in communications with customers and prospects, in your newsletter and in other communications you have with the outside world.