Lessons in Public Relations —Sherburne

Just like good PR can attract new customers, it can also attract new employees. Suttle-Straus, of Waunakee, WI, conducts plant tours for local schools to educate students and faculty about the exciting careers that are available in today’s graphic communications industry.

The firm hands out a customized version of a booklet produced by the Print and Graphics Scholarship Foundation called “Careers in Graphic Communications.” The piece contains information about Suttle-Straus on the back and is also provided to local schools as a recruiting tool. And, by the way, Suttle-Straus also sponsors scholarships through the organization (www.pgsf.org), which offers yet another PR opportunity for the printer, as well as an opportunity for a deserving student to better prepare for a career in graphic communications.