Lessons in Public Relations —Sherburne

• customers/potential customers;

• employees/potential employees;

• the business community; and

• the media.

The key to public relations activities is to build awareness about your firm and what you can offer. The most-often considered tool in the PR toolbag is a press release. Perhaps you have hired a new salesperson, bought a new piece of equipment, or are launching a new product or service. Perhaps your company has been recognized by a customer as a preferred supplier, or an executive has earned an award or other public recognition.