Lessons in Public Relations —Sherburne

Get the Word Out

Sending press releases to the local media, including your local business journal, is one way to get the word out. Including photos with the press release and placing follow-up calls to reporters and/or business editors will help your release stand out from the hundreds of others that hit the desks of media professionals. And identifying and building relationships with the key business reporters in your target publications is the next logical step to ensuring more coverage in the future.