Lessons in Public Relations —Sherburne

Special events, including road shows, awards ceremonies, trade shows, contests or open houses, can also be newsworthy and can gain your firm some ink in local media or trade publications.

Sir Speedy, of Naperville, IL, hosted an open house to unveil its new DI press, the first press of its type in the area. Not only was the CEO of the franchise organization there to support their efforts, but the mayor, local paper and local television station came as well. And, of course, customers and potential clients took part in the festivities, learning about new services they could take advantage of in the process.