Lessons in Public Relations —Sherburne

Offer to host a chapter meeting at your plant, and combine the educational event with food and drink and a plant tour. Invite the media or contact them following the event to get coverage, and don’t forget to take pictures.

Consistency is Key

Whatever approaches you choose to take, be sure to communicate a consistent message about your company. Having a clear grasp of your business priorities and market differentiators will help you in determining what those messages should be. But, more importantly, understanding how your specific products and services can further your customers’ business objectives will help you shape compelling messages that will attract the attention of both current and prospective clients.