Let's Keep It Simple--Dickeson

It really is that simple. Just know the value added by job, customer and the totals. Simplify. Know how fast or how slow the customer pays his print bill. Simplify!

How do we price a job? How are you doing it now? You're really not using that fancy estimating system you mistrust, are you? Just figure out what you think the materials cost will be and then double, triple or quadruple that number, as you deem best. You then have a target price. Proceed as you're now doing. But make it a judgment call based on informed intuition. It's really that simple, isn't it?