Let's Keep It Simple--Dickeson

We didn't think about the fact that we mainly wanted the system for estimating—predicting costs—so we could price jobs. Now we know. We can't predict. Can't predict sales—job quantity, job mix and job timing. We just can't predict job or form sequence in commercial printing. We can't predict what customers will demand. We can't forecast what hours will be chargeable and what hours won't. We can't predict the weather, the national or state deficits, unemployment or the stock market. What were we thinking about?