LETTERS to the editor

Pete Brown
VP, Sales and Estimating
Oddi Atlantic
Easton, MD

Dear Editor:

With due respect, I am surprised to read the comments by Erik Cagle on the role of sales representatives in the purchase of equipment by printing companies. In the printing industry, as in every business, the relationship is what matters. People will buy from people they like, and will find every reason possible to not buy from people they don’t like.