Lightning Source Builds Color Books-on-Demand Effort with Expansion in HP Indigo Digital Press Fleet
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Books on demand, by contrast, can be profitable for publishers in order quantities as small as one, enabling publishers to keep titles available and in print. In the past, books that incorporate color, such as art books, fine art photography, children’s books and cookbooks, could not be effectively printed on demand, making them susceptible to going out of print. Lightning Source is reversing that trend with its HP Indigo investments.
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- Hewlett-Packard
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