Lightning Source — Electrified Book Production

“We are the living end of the Long Tail,” Best says, explaining that the Long Tail comes from a math formula which posits that if something is still available and searchable, demand and sales go on. For publishers, that means they will probably sell more copies of a book from their backlists in the Long Tail and that a book need never go out of print. (He recommends reading “The Long Tail” by Wired magazine editor Chris Anderson.)