Lightning Source — Electrified Book Production

Production systems in the UK facility mirror those in the U.S., as do the business benefits of a print-on-demand workflow. David Taylor, senior vice president of global sales for Lightning Source and managing director of Lightning Source UK, adds that the United Kingdom made sense for the company’s first overseas location because a number of British publishers—such as Cambridge University Press, with whom Lightning was already working with in the U.S.—wanted to see the same model in their domestic market. “The core reason,” he says, “is that we were asked to do so by our customers. The market wanted us to print more titles…POD is the key driver. It’s attractive for publishers at a strategic level because they always get the print run wrong.”