Lightning Source — Electrified Book Production
“Another aspect of POD,” Taylor points out, “is the ability to publish profitably in minority languages. These are very small markets and the publishers are very interested in the technology, not only for financial reasons, but for cultural ones as well.”
User Group Feedback
The British operation is also bringing new ideas to its American counterpart. Taylor explains that Lightning Source has a user group for its UK customer base that serves as an advisory group to management. The suggestion for a pilot journal-on-demand program came from this group. Aimed largely at academic and small periodical publishers, the idea is to improve speed to market, as well as to be able to offer one-off article reprints. A U.S. user group will be set up this year.
