Links to Financial Success --Dickeson

Bogey, two o'clock high. If you were a pilot and heard that call from another craft in your flight formation, you'd immediately look up and to your right for an unidentified aircraft.

"Breakeven bogey at $24,500," isn't an air-traffic alert. (I borrowed the term "bogey" to dramatize the number.) It is an alert—a "heads-up" warning—to printing management that predicted cash expenses are, say, $24,500 a week. To just breakeven with cash, you must come up with that much from sales or collections each week. That's the alert—the warning.