Links to Financial Success --Dickeson

That Breakeven Bogey is a reality check. It's critically important. It's a single number in dollars.

If you're thinking of putting in a new press, ask yourself before you sign on: "Will this reduce my Bogey and how much?" If it won't reduce my Bogey, how much will it increase it? If it's going to increase my weekly cash expenses, then what's the source and amount of additional contribution from sales to be produced by the new press? "Show me the money." To increase earnings we must either downsize or increase contribution from additional sales.