Links to Financial Success --Dickeson

As printers, we're in love with technology. We drool over the latest machines at the trade shows. We dream about the automation of a new cutter. We're addicted—hooked by our fantasies. The Bogey must be addiction withdrawal therapy.

It's high time the MIS computer system suppliers to our industry took note: the Logics, CRCs, Hagens, PSIs, Profits, Printcafes, and all the many others. Can you pass the Bogey test? Does your computer system increase earnings? How? Does it reduce weekly expenses? How? If so, demonstrate what downsizing you claim will occur with installation. You'll be judged not by the functionality of your software application, but by how it enables downsizing or increases sales contribution.