Looking Back on and Ahead to the Significance of drupa 2012 for Heidelberg

An Anicolor press not only reaches the break-even point against digital at around 200 sheets, but it also achieves cost-effective, high-quality results over longer runs too, due to consistent inking and low ink cost. So you could legitimately say that Anicolor technology combines some digital advantages with the best of the offset world in terms of quality, makeready, and format size.

PI: As evidenced at drupa, advancements in digital printing are creating much of the buzz in the industry. Yet, as you know, the vast majority of printed pages still are being produced by the offset process. What would you say to a customer who is torn between installing a Heidelberg offset press that will provide many years of service vs. leasing digital printing equipment that can be upgraded as product improvements occur?