Looking at the Numbers -- Dickeson

What's the alternative? Increasing sales? As long as operating expenses remain constant, increasing sales at prices that provide contribution yield would increase EBITDA. That's logical—just common sense. Increase market size or market share. "But we can't do that because we'd be selling work at prices below cost," we say. Now we're back to the importance of definitions, assumptions that deflect us from applying our common sense. The only costs a job has are the acquisition costs of job-specific materials. Hourly job costs aren't the same as the acquisition costs of job-specific materials, are they?