Low Budget, High Impact Dimensional Mailer – 60-Second Fold of the Week
Oh, boy, this is a good one! This week's featured format is smart on every level, and it's a great example of how you can be creative and impactful in your marketing endeavors without breaking the bank. This folded self-mailer designed by Michelle Goldman for Golden Nugget Biloxi casino was produced by Hederman Brothers in Ridgeland, Mississippi.
Using a very simple fold, one line of tape and a fun diecut, this self-mailing piece comes to life when you open it. It's bold, interactive and memorable to boot. Trish will take it apart and show you how it works. We love this low budget wonder, and we think you will, too.
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
