Lulu Looks to Consolidate Its Print Volume onto HP Digital Presses

Positioned for success in a growing market
The self/non-traditional publishing market Lulu serves is one the most dynamic, fast-growing segments of the publishing industry. In 2009, these types of titles outnumbered traditional titles by a three-to-one margin in the United States, according to bibliographic information management solutions firm R.R. Bowker.¹