Lulu.com Adds Option for Authors to Offer Their eBooks for Free

“eBooks bring such great opportunities for authors to grow their audiences,” says Bob Young, CEO of Lulu. “Being able to give away content for free is the ultimate marketing tool in this changing electronic market, which has become more and more dependent on impulse buying patterns.”

In fact, many authors, both traditionally and self-published, like best-selling author Cory Doctorow are finding that free eBooks often lead to increased overall sales.