Lyon College Uses Cross-media to Drive New Applications - PODi Case Study

• During the first quarter of this campaign, Lyon College had anticipated/budgeted an 11 percent increase in responses over the previous year.
• The goal in terms of anticipated applications received was 655.

Results
Working with CustomXM, a cross-media campaign was developed that incorporated direct mail, personalized landing pages, e-mail and augmented reality. This campaign began in August 2012 and as of November 2012 had already achieved impressive results.