Lyon College Uses Cross-media to Drive New Applications - PODi Case Study

Offer
To encourage students to visit their Personalized URL and provide information about themselves, Lyon College offered the chance to win a new iPad.

Creative
The creative for the direct mail piece emphasized the iPad offer and interactivity of the campaign. The front of the initial postcard was designed to look like an iPad screen. First name personalization and a Personalized URL were featured on both the front and the back.