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OK. Here's how to get started. Take this column to your boss, and tell him/her that you are fully committed. Get a copy of Linda Bishop's book, "Selling in Tough Times," and read it. I'm not going to tell you where to find the book. I expect you to develop resourcefulness and find it yourselves.
Next, write a two-page paper on the benefits of buying from your company. Write a one-page paper describing all of the products and services available at your shop. Write a one- to two-page paper on the areas where you need the greatest improvement. Make a list of your top 20 prospects and rank them in order. Concentrate on making twice as many sales calls between now and the April edition of PI.
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