Enroll in Mañana University —DeWese

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The CEOs attending these conferences are also "taught" how to identify, recruit and hire hybrid salespeople. At best, these super salespeople represent about five percent of all available print communications sales professionals. Then, if the CEO is smart enough to identify a winner, she/he must find a way to extricate the salesperson from his or her present employer. These five-percenters are golden handcuffed to their companies. It takes a stick of dynamite and lot of cash to attract them.