Magazine Ads Down 18 Percent In ’09, PIB Says

NEW YORK—Total magazine rate-card-reported advertising revenue for 2009 closed at $19.45 billion, an 18.1 percent decline against the previous year, reported the Magazine Publishers of America, citing data from the Publishers Information Bureau (PIB).

A total of 169,217.76 advertising pages were generated throughout the year, a drop of 25.6 percent compared to 2008. In the fourth quarter of 2009, PIB revenue generated $5,778,429,251, which was a 12.4 percent decrease compared to 2008's fourth quarter. There were 48,958.92 advertising pages counted for the quarter, a decline of 21.6 percent compared to the same period in 2008.