Magazine Ads Down 18 Percent In ’09, PIB Says

Food and food products, one of 12 major advertising categories, showed a 21.9 percent PIB revenue and 9.8 percent page increase during the fourth quarter of 2009, along with a 1.4 percent revenue bump for the full year, driven primarily by ads for cooking ingredients, mixes and seasonings.

The fourth quarter saw significant contributions from produce, meats, beverages and snacks. Twelve categories are the most significant contributors to PIB revenue, comprising more than 85 percent of total advertising spending.