Magazine Ads Down 18 Percent In ’09, PIB Says

Two fourth quarter growth trends were apparent across other ad sectors. A number of subcategories registered PIB revenue and page increases in Q4: household cleansers, pet foods/supplies, drugs, toiletries and fitness products. Second, four major categories, while still down, showed significant improvement in the fourth quarter compared to prior quarters in 2009: finance, insurance and real estate; direct response companies; toiletries and cosmetics; and automotive.