Publishers Expanding, Monetizing Their Mobile Publishing Efforts - ABC Study

The research for “Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings” was conducted via a voluntary web-based survey held between Sept. 8-26, 2011.

About ABC/ABCi
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology.