Publishers Expanding, Monetizing Their Mobile Publishing Efforts - ABC Study

Survey Highlights:

• Eighty-five percent of survey respondents said they currently have mobile content for smartphones, eReaders or tablet devices, up from 76 percent last year. Newspapers (88 percent) were most likely to have mobile initiatives in place, followed closely by consumer magazines (83 percent) and business publications (79 percent). Publishers cite development and maintenance costs as the primary reason they did not have a mobile presence.