Publishers Expanding, Monetizing Their Mobile Publishing Efforts - ABC Study

• When it comes to developing apps, most publishers are focusing their efforts on Apple products. Sixty-one percent of respondents said they have an iPhone app and 54 percent said they have an iPad app. Of those publishers with apps, 45 percent said they charge for their iPad apps, followed by 35 percent collecting payment for iPhone apps and 34 percent earning revenue from Amazon’s Kindle.