Publishers Expanding, Monetizing Their Mobile Publishing Efforts - ABC Study

• Publishers had mixed feelings about how to best charge consumers for accessing content on multiple platforms. Forty percent said readers should pay one price and receive access to all platforms—print, web, mobile—while another 40 percent said readers should pay more for each additional platform.

• There was more agreement regarding buyers’ expectations from mobile advertising. Seventy-four percent of U.S. publishers and 70 percent of Canadian publishers said advertisers would demand more accountability as they spend more money on mobile buys. Two-thirds of publishers said the industry needs to report more detailed mobile metrics, such as access rates and time spent. And 72 percent said multimedia reports like ABC’s Consolidated Media Report will become increasingly important as their portfolios diversify.